Inspired from one of Korean traditional musical instrument, Haegum, which technically is a string instrument yet always included in every occasion of ensembles of wind instruments to maintain the balance between the two instruments, the logo of The history of Whoo conveys a message of 'retrieving and maintain balance for skin'.
Amber, matured over many bears of time, has been believed to have special power of protection and thus been passed down for generations as precious gems. The value of gold, which has taken its place for being a symbol of wealth with its bright shine and color, and everlasting beauty, is added to give a finishing touch to design idea of The history of Whoo. The history of Whoo, rooted in the basics(), has placed emphasis on femininity with curves in design, and added elements of mystique in ambience with patterns of lotus, the flower that best represents oriental beauty.
Royal artifacts, design with the motif of the oriental lotus
Amber, matured over many bears of time, has been believed to have special power of protection and thus been passed down for generations as precious gems. The value of gold, which has taken its place for being a symbol of wealth with its bright shine and color, and everlasting beauty, is added to give a finishing touch to design idea of The history of Whoo. The history of Whoo, rooted in the basics(), has placed emphasis on femininity with curves in design, and added elements of mystique in ambience with patterns of lotus, the flower that best represents oriental beauty.
Royal artifacts, design with the motif of the oriental lotus
Lee Young-Ae has presented the Empress' beauty which is modern reinterpretation of secret beauty care of ancient queens since becoming a brand spokesperson in 2007. Her graceful and elegant appearance will be remembered for a long time as a representative brand image and The Empress of today.